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Black balloons hanging above a torn paper strip that reveals the text ‘Black Friday’, on a modern pink and white graphic background. This is the featured image of Salut's blog article with a name "Why Do We Call It Black Friday?".

Why Do We Call It Black Friday?

November 27, 2025

| Consumer Behavior, Marketing History, Seasonal Marketing

The real history – and the surprisingly dramatic theories behind the world’s biggest shopping day. Every November, one question returns like clockwork: Why Black Friday? […]

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